Marketing Campaign Disaster

Marketing campaign is considered a very important aspect of marketing a product. But when the same marketing campaign backfires? Yes, this is exactly what happened with one of the automakers. They launched a aggressive marketing campaign to promote the car. They decided that they will not show the car until the launch date. They named their product edsel. They described their product to be from the future in their markeing campaign. They priced it rocket high. They had made inadequate research, before their marketing campaign, and designing. In-fact the final design was way different from the original.

Take Away:

Hyping a untested product is a mistake.

Naming the product properly is very crucial.

Looks of the product matter a lot.

Pricing is very crucial, and high pricing simply because the product is futuristic is sense less.

Marketing campaign and Hyping should be done only after proper research.

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